There are over 20,000 currently active real estate agents in the Seattle, Washington area. With so much competition, and low barriers to entry into a profession in which everyone thinks they can make easy money, you need to have the best tools at your disposal. In order to differentiate yourself from the rest.
In case you haven’t figured it out yet, as a Seattle Realtor, your business is not to be a Realtor, help people purchase a home, or facilitate the sale of homes for your sellers, it’s the business of Lead Generation.
Lead Generation is your more important activity and should be the main focus of your marketing efforts.
As we have mentioned before, almost all potential clients who are beginning a new home search, or looking to sell their current property, begin their search online. In 2012 this was over 90% of clients. In this day of instantly accessible information buyers and sells have the capacity to do a large amount of research prior to contacting an agent.
It’s imperative that as a Real Estate Agent in Seattle, you are harnessing the power of online marketing to capture this segment of the market.
Ballistic Systems offers a complete system to allow you to capture online leads through a powerful, customized real estate website and other portals. Following the lead capture, leads are filtered into our CRM tool, allowing team leaders to assign and track the activity of the prospects.
Our full library of scripts and presentations allows you and your team to convert these prospects with a much higher conversion rate. Once you have the system generating you additional business you can increase the power of the system to add additional buyers agents to your team.